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Startup Privacy Policy: Elements and Template (2024)

Startup Privacy Policy in india and Privacy Policy Template Startup Lawyer, Arohana Legal

Introduction to Startup Privacy Policy

In today’s digital era, data has emerged as a prized asset for businesses, entrepreneurship including startups. However, data breaches and privacy issues have made implementing strong data privacy and security practices a legal necessity.

Giving precedence to data privacy and security measures not only safeguards a startup’s image but also fosters customer confidence while mitigating potential legal and financial liabilities. Startups must prioritize data privacy and security, focusing on crucial compliance aspects.

Operating within India’s legal framework, startups can encounter a set of laws and regulations aimed at safeguarding customers’ personal information and preserving their reputation. It’s essential for startups to acquaint themselves with the Digital Personal Data Protection Act, 2023 (“DPDP Act”), poised to revamp India’s data protection framework.

Under the DPDP Act, the Central Government may exempt certain data fiduciaries, including startups, from specific provisions based on the volume and nature of personal data processed. These exemptions may include notification requirements to data principals, ensuring data accuracy, erasure obligations, and disclosing data sharing details. Examining these exemptions, we can assess their impact on startups across various dimensions.

Having a Startup Privacy Policy on every website is a smart move. This document explains how a business will handle people’s information and helps protect the business from any legal issues. It also helps the startups to shield themselves from unexpected penalties and consequences. This blog delves into the essential considerations and legal obligations for startups to ensure adherence to data privacy in India.

For further reading, please refer to our guide on legal documents for online startups.

Transparency and Consent

Startups need to effectively convey the purpose, nature, and utilization of the data they collect via privacy policies and consent procedures. The privacy policy should be transparent, straightforward, and include easily understandable descriptions of the practices and policies followed by the Startup.

Securing informed consent from individuals prior to gathering their personal information is an absolute necessity for Startups. Consent involves providing users with both ‘notice’ and ‘choice’. ‘Notice’ refers to how the privacy policy is presented to users, while ‘choice’ allows them to opt-in or opt-out of information sharing requirements. Maintaining transparency and granting individuals the option to decline data-sharing practices are imperative steps.

Under the DPDP Act, data fiduciaries must obtain consent from data principals before processing their personal data, except for certain legitimate uses. Consent requests should be accompanied by a privacy notice detailing data categories, processing purpose, grievance redressal mechanism, and method to enforce data principals’ rights.

Consent, akin to General Data Protection Regulation (GDPR), must be free, specific, informed, and unconditional, with clear indication and agreement to process data for specified purposes. Data fiduciaries needn’t seek consent if data principals voluntarily provide data without indicating non-consent. For instance, an online recruitment platform can use voluntarily submitted resumes.

If consent was granted pre-act, data fiduciaries must notify data principals, detailing data collected, purpose, rights, and grievance mechanism. Data can be processed until consent withdrawal. The act mandates recognition of consent managers, allowing data principals to authorize them to act on their behalf. Consent managers offer a centralized way for data principals to manage consent.

Data Protection Measures

The rise of vast data has transformed how consumers and businesses interact, leading to increased regulatory oversight and shifts in privacy practices. By 2025, around 200 data privacy regulations are expected worldwide.

However, data breaches remain prevalent, compromising billions of online accounts and highlighting the urgent need for cybersecurity measures. Organizations face evolving threats, with hackers targeting weaker entities as gateways to more secure ones.

The interconnected data landscape poses challenges, as security relies on the weakest link in the chain. As organizations embrace digital transformation, they rely on technology like cloud platforms, mobile devices, and IoT, requiring specialized security measures.

To navigate the delicate landscape of data privacy regulations, startups can utilize the following strategies and mention the same in their privacy policy informing the users about the different measures being taken to protect user data.

  1. Identification, Classification, and Location of Sensitive Data: Startups must discern the whereabouts of data subject to protection requirements within their systems. Conducting data mapping exercises aids in recognizing the data lifecycle and associated security vulnerabilities.
  2. Secure Backup Procedures: Establishing robust data backup protocols is essential for effective data privacy management. It guarantees that organizations possess retrievable copies of lost or compromised data, thereby lessening the impact of data breaches or system malfunctions.
  3. Implementation of Data Encryption: Deploying data encryption across diverse business operations shields sensitive information from unauthorized access. Encryption transforms data into an indecipherable format, ensuring that only authorized individuals or teams can access and decipher it.

Compliance with International Privacy Laws

With the introduction of the European Union’s General Data Protection Regulation (GDPR) in 2018, data privacy regulations have proliferated across global jurisdictions. Nations such as Brazil, the United States, South Korea, and Thailand have enacted data privacy legislation modelled after the GDPR, affording individuals rights similar to those in Europe. This concerted initiative seeks to protect personal information and empower individuals with enhanced control over their data.

The GDPR applies globally. So, if Indian startups collect data from EU residents, they need to comply with GDPR rules. Ensuring GDPR compliance is crucial for Indian organizations, as non-compliance can result in hefty fines in euros. Let’s understand its importance through the story of ‘Desi Trends’, an e-commerce company selling traditional Indian clothing.

When ‘Desi Trends’ expanded its business to the European Union, they followed all EU laws, including GDPR. They appointed a Data Protection Officer, organized their data, implemented strong security measures, and regularly audited their data. This compliance proved beneficial when a customer from Germany requested access to his personal information. ‘Desi Trends’ promptly provided the information, earning the customer’s trust and avoiding any potential penalties.

In essence, GDPR compliance not only protects organizations from fines but also builds trust with customers, ensuring smooth international business operations.

User Information and Usage

Startups must outline their data collection and usage practices in their privacy policy. Below, we’ll discuss how startups accomplish this and why it’s crucial.

Startups gather user information through direct submissions and automatic collection methods when users visit their websites. This collected data, referred to as “User Information,” serves various purposes:

Information Provided by Users: Certain sections of the startup’s website may require users to provide personal details for specific purposes, such as registration or application processes. These may include name, address, email, phone number, and business information. Users may also submit additional information, like business plans for innovation challenges.

Automatically Collected Information: Even if users don’t directly provide information, startups and their partners may automatically collect data from users’ browsers or devices when they visit the website. This includes details like IP addresses, browser types, operating systems, and location information.

Startups may use this collected information for various purposes, including:

  1. Providing feedback and follow-up on programs or queries submitted by users.
  2. Fulfilling user requests for services and communicating about products or services that may interest them.
  3. Enforcing legal terms governing the use of the startup’s services.
  4. Providing technical support and preventing fraud or illegal activities.
  5. Protecting user safety.
  6. Analyzing user behaviour for market research purposes.
  7. Complying with legal requirements.
  8. Sending periodic communications, including emails about features, products, services, events, and special offers, including promotions organized by third parties on the startup’s website.

It’s crucial for startups to disclose why they collect data and how they use it. This transparency builds trust with users and ensures informed consent, empowering users to make decisions about their data. Additionally, legal compliance with regulations is required, and clear disclosure helps mitigate the risk of breaches and regulatory violations. Overall, transparency about data practices is essential for trust, compliance, user empowerment, and risk management.

Legal Compliance

Startups must prioritize compliance with several key aspects when handling individuals’ private data:

Consent and Notice: Obtaining informed consent from individuals before collecting their personal data is paramount. Startups must provide clear and transparent privacy policies that specify the purpose, nature, and usage of collected data, obtain informed consent from individuals, and offer an easily accessible opt-out mechanism for data-sharing practices.

Data Localisation and Cross-Border Transfers: Certain categories of sensitive personal data or information as defined Section 43A of The Information Technology Act, 2000, must be stored exclusively within India. Startups must assess their data storage and transfer procedures to verify adherence to data localization regulations.

If transferring personal data outside of India, startups must adhere to specific conditions and safeguards prescribed under the law, including RBI directions.

Security Measures and Data Breach Notification: Startups are obligated to implement robust security measures to protect personal data from unauthorized access, disclosure of personal and sensitive information, alteration, or destruction. While data breach notifications are not explicitly mandated, maintaining reasonable security practices is crucial. Informing affected individuals in case of a data breach demonstrates transparency and accountability.

User Rights and Grievance Redressal: Individuals have various rights concerning their personal data, including access, rectification, and erasure. Startups should establish effective mechanisms for individuals to exercise these rights. Additionally, having a grievance redressal mechanism in place allows startups to address any complaints or concerns regarding data privacy promptly and efficiently.

Data Retention and Security

It’s crucial for startups to mention how they handle data retention and ensure its security. All personal data, including sensitive information like Aadhaar details, collected by the startup, will be retained only for as long as necessary or as required by law.

This means that the startup will only hold onto data for the duration needed to fulfil its intended purpose, ensuring that data isn’t kept longer than necessary. Additionally, the startup commits to complying with any relevant laws or regulations governing data retention periods. This transparency regarding data retention practices helps build trust with users and demonstrates the startup’s commitment to protecting their privacy.

Privacy Policy Template for Startups

Below is a template for a privacy policy for startups in India that complies with the Digital Personal Data Protection (DPDP) Act, 2023 and other relevant laws:

Privacy Policy

Last updated:


[Company Name]

(“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our [website/mobile application/services], in compliance with the Digital Personal Data Protection (DPDP) Act, 2023 and other applicable laws of India. Please read this Privacy Policy carefully.


  • “Personal Data” means any data about an individual who is identified or identifiable.
  • “Data Principal” means the individual to whom the personal data relates.
  • “Data Fiduciary” means any person, including the State, a company, any juristic entity or any individual who alone or in conjunction with others determines the purpose and means of processing of personal data.
  • “Consent” means the freely given, specific, informed and unambiguous indication of the data principal’s wishes.

Types of Personal Data We Collect

We collect the following categories of personal data:

  • Name, email address, phone number
  • Demographic information such as age, gender, location
  • Payment information
  • Device data such as IP address, browser type, operating system
  • Usage data such as pages visited, features used, time spent

How We Collect Personal Data

We collect personal data in the following ways:

  • When you provide it directly, such as by creating an account, placing an order, or contacting us
  • Automatically through tracking technologies like cookies and web beacons when you use our services
  • From third-party sources such as advertising and analytics partners

Purpose of Collecting Personal Data

We collect and use your personal data for the following purposes:

  • To provide and maintain our services
  • To personalize your experience
  • To improve our services
  • To communicate with you
  • To protect against fraud and illegal activity
  • To comply with legal obligations

Sharing of Personal Data

We may share your personal data with the following categories of recipients:

  • Service providers and business partners who help us deliver our services
  • Law enforcement or government agencies to comply with legal requests
  • Affiliates and subsidiaries within our corporate group
  • Acquirers or assignees in the event of a merger, acquisition or asset sale

We will not share, sell, or rent your personal data to any third party for their marketing purposes without your explicit consent.

Data Retention

We will retain your personal data only for as long as reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

Data Security

We implement reasonable security practices and procedures to protect your personal data from unauthorized access, use, modification, disclosure or destruction. We use industry-standard encryption, access controls, and audit logging. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Rights

As a data principal, you have the following rights under the DPDP Act:

  • Right to confirmation and access
  • Right to correction and erasure
  • Right to grievance redressal
  • Right to nominate

To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe prescribed by applicable law.

Children’s Personal Data

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data, we will take steps to delete such information. If you become aware that a child has provided us personal data, please contact us immediately.

International Data Transfers

We may transfer your personal data to countries outside of India for the purposes described in this Privacy Policy. We will ensure that such transfers are in compliance with applicable laws and that appropriate safeguards are in place to protect your personal data.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date at the top. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data collection practices, please contact us at:[Company Name]




You also have the right to file a complaint with the Data Protection Board of India if you believe we have violated your rights under the DPDP Act.

By using our services, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our services.

This template covers the key elements required under the DPDP Act and other Indian laws, including what data is collected, the purpose of collection, sharing practices, security measures, individual rights, children’s data, and international cross-border data transfers.

Of course, startups should customize this template to fit their specific data practices, have it reviewed by legal counsel, and keep it updated as laws and practices change. The privacy policy should be posted prominently and written in clear, concise language as required by the DPDP Act.


Privacy policies are indispensable for startups, serving as a critical component in building and maintaining customer trust. Startups must prioritize the protection of customer data by demonstrating a commitment to data privacy and security. Startups can enhance their reputation, foster trust among customers, and establish a loyal customer base.

Furthermore, compliance with data privacy laws is not only a legal obligation but also a fundamental business necessity for startups. Adhering to these laws ensures that customer data is safeguarded, mitigating the risk of legal consequences and potential financial penalties.

As technology continues to evolve, startups must stay updated with the latest data protection measures and adapt their practices accordingly to remain competitive in the market. By prioritizing data privacy and security, startups can not only comply with legal requirements but also gain a competitive edge by building trust and credibility among customers.


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